Mar 2020

Speculative Design: The Hyperconnected City

Speculative design is an approach that offers tools to map the future in a meaningful way.

Instead of focusing on problems in the present, speculative designs imagine how developments change over time and affect the future. By building both possible and preferable futures, you combine business vision and practice. It enables you to describe your role in the near future as a business and offers speculation about matching products or services. It opens up ways of thinking about a business beyond an immediate attempt to solve current problems, and instead see opportunities to affect long term change in the world. In this session we will explore  the challenges and the opportunities of The Hyperconnected City.


The Program

  • Introduction to Speculative Design;
  • Relevant developments in the design field;
  • “Holistic” Impact measurements;
  • World Building;
  • Creating inventions for the citizens and systems in place;
  • Translating the inventions back to the now;
  • Evocative prototyping;
  • Turn the inventions into interventions in your current business process.


What to expect

  • An introduction to Speculative Design, relevant developments in the design field and the added value of these design approaches.
  • Working session with other participants to ideate new shared futures
  • Prototype ideas and holistic impact measurement.


Who should attend

  • C level business professionals
  • Head of Strategy / Business Development 
  • Commercial Designers 

Tip: Speculative Design benefits from multiple perspectives. Feel free to invite someone from your organization or network that has a different way of thinking than your own.


Theo Ploeg

Theo PloegTelling stories about possible futures is my trade. As a media and design sociologist, I use speculative design as an attitude to investigate and explore the near future and bring my findings back to the now. I teach the practice of doing so at different media and design schools. Co-Founder of Speculative Futures Amsterdam.


Mick Jongeling

Mick JongelingI research the visual and social impact of rapidly developing technologies on individuals and society. My main interests are design ethics and sustainability, which I try to materialise through speculative design, participatory design or data physicalisation. Co-Founder of Speculative Futures Amsterdam.

Info & register

Practical information


Cumulus Park Studio - Cedar building (B) Frankemaheerd 1, 1102 AN Amsterdam ZO

Date & time

13 March 2020, 09.30 - 17.30

Max participants

free of charge


Please send an e-mail to info@cumuluspark.com 



Please scroll down to register!